In September 2009, Rose announced plans to launch her own line of eye wear. She walked the runway at New York Fashion Week for “Celestino”. She has said that being with Wiz Khalifa was the best decision she made after going through a rough relationship with ex-boyfriend Kanye West because he was cheating with Kim Kardashian.
Levonchuck has also made cameos in music videos such as Ludacris’ “What Them Girls Like”, Young Jeezy’s “Vacation”, Mary Mary’s “God in Me”, Nicki Minaj’s “Massive Attack”, and Fabolous “You Be Killin’ Em.”
In 2010 she appeared in Russell Simmons’ reality show about his two assistants, “Running Russell Simmons”. She also starred in a PSA by NOH8 Campaign. In 2011, Amber Rose was a guest judge on Season 3 of RuPaul’s Drag Race. She was also a judge on Season 2 of Master of the Mix.
In November 2011 she became the spokesperson for Smirnoff and appeared in a TV ad and billboards for the company’s new flavors Whipped and Fluffed.
Levonchuck released her debut single, “Fame”, which features Wiz Khalifa, in January 10, 2012, followed by a second single, titled “Loaded”, was released on February 6, 2012.