John Phillips is the name used by longtime television and film writer Rod Serling when he asked that his real name be removed as the writer of the pilot episode of the series “The New People” in 1969. While Serling’s name remained as series developer, he was sufficiently annoyed with ABC- TV’s editing of the pilot– it was cut from 52 to 45 minutes to fit into a 90 minute time slot, along with another series– that he preferred to remove his name.